Experimentation and Innovation in U.S. Publishing Today: Findings from the Book Industry Study Group

摘要

In February 2008 the Book Industry Study Group (BISG) conducted a survey of U.S. publishers to determine the extent of technology-driven innovation and experimentation. The survey findings were published alongside a set of 10 case studies in May 2008 as “From experimentation to innovation in the digital age—case studies from the North American Book Industry 2008”. This article, written by Michael Healy, Executive Director of the BISG, summarizes the circumstances that led to the survey and shares the key findings.