広島県の観光景観画像に対する心理的評価に関する研究 中国人訪日旅行潜在層を被験者として

摘要

近年，日本における国内外からの観光客の旅行ニーズの多様化によって，従来は観光地ではなかった地域でも観光地化が進んでおり，それは地方都市における地域活性化にもつながっている。しかし，日本国内の旅行者数は少子高齢化や人口減少によって頭打ち状態にあり,更なる観光客増加を図るためには訪日外国人観光客の獲得が重要であると考えられる。%The purpose of this study is to clarify how Chinese tourists evaluate tourism landscape images of Hiroshima, and to obtain the basic data for increase of Chinese tourists who comes to Japan in the future. We defined Chinese students and Chinese ordinary employees as the potential visitors to Japan, and carried out the psychological experiment to ask them to evaluate 40 tourism landscape images. The evaluation tendencies by two subjects groups were compared by factor analysis and simultaneous analysis of several groups. As the results, the evaluation structure is almost same between two groups. However, in ordinary employees, "Harmony" is more important and "Openness" is less important as the factors of intention to visit compared with students. Furthermore, the higher correlation between "Likeness of Japan" and "Inherency" which is the most important factor is observed in the results of ordinary employees.