Flying High in Colorado

摘要

Edward Rothschild believes in the old adage, "If you're not growing, you're dying." The 58-year-old owner of three award-winning AlphaGraphics franchise locations has witnessed major changes in the printing industry over the last 20 years, and he meets challenges head-on. "I'm optimistic about the industry," he says. "Although our [traditional] presswork is going down, our digital color keeps going up." Large-format is also a 'huge' source of business for the company. So, it is within these areas that AlphaGraphics Denver is expanding. Such foresight has kept Rothschild afloat in what some consider an overcrowded industry. "We've invested in the people and the software, and all the bells and whistles," he explains of his-$4.3 million operation. "Every year, we add better systems and more automation."