With Enhancement, All That Glitters Can Be Gold

摘要

One of the first jobs that Brodnax 21C Printers, of Dallas, produced on its MGI JETvarnish 3D digital enhancement system was a 50th-anniversary poster for the Dallas Society of Visual Communications, which Brodnax supports as a sustaining member. The assignment, recalls Jim Singer, managing partner of Brodnax, called for the intricately styled poster to be embellished with foil across its entire 20×26" layout: a requirement that would have involved $8,000 to $10,000 worth of diemaking charges if the foil were applied with conventional equipment. What's more, says Singer, "there's not a letterpress in the universe that could have gotten all that foil to release properly." That's why Brodnax turned to its JETvarnish 3D, a multi-capable enhancement platform for digitally controlled hot foiling, 2D and 3D varnish and embossing, among other special effects.