Tuned In, Tuned Up

摘要

IBM, Westinghouse, General Dynamics, CBS and others adhered to what IBM's Thomas J. Watson famously said: "Good design is good business." Less famous, perhaps, but no less eloquent, is a 2,000-word article by Robert W. Sarnoff, then the new president of the Radio Corporation of America (RCA), which detailed the development of the company's new identity and logotype.