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Know Everything? Really?

机译:知道什么吗?真?

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摘要

Well, no, not everything, not really. That's the sort of winking come-on we magazine editors regularly use to clobber the newsstand shopper over the head and make sure he leaves the store with our fine product under his arm. Perhaps you are reading these words because our ploy worked; if so, I assure you that although you will not learn everything in these pages (at leastrnnot this month), you will be satisfied with the amount of learning your S4·99 has bought. The feature package that those seductive words advertise, which starts on page 51, is an 18-page blowout of our regular "Instant Expert" section, where we promise to fully enlighten you-rn"everything you need to know, nothing you don't"-on an absurdly complicated, cutting-edge scientific topic, over the span of just two pages. Senior associate editor Martha Harbison is the creator and curator of that franchise, and this month she deserves special praise for rising to a substantially more ambitious standard of efficiency. She and her writers manage to explain how to turn skin cells into stem cells in just a quarter of a page!
机译:好吧,不,不是全部,不是真的。我们的杂志编辑经常用这种眨眼的动作来掩盖报摊购物者的头顶,并确保他将我们的优质产品放在自己的手臂下离开商店。也许您在读这些话是因为我们的策略起作用了。如果是这样,我向您保证,尽管您不会学习这些页面中的所有内容(至少本月没有),但是您对您购买的S4·99的学习量感到满意。从第51页开始,这些诱人的字词宣传的功能包是我们常规“即时专家”部分的18页爆破,我们承诺在其中充分启发您-“所有您需要了解的内容,无所不包” t” –一个荒谬而复杂的前沿科学主题,仅两页。高级副编辑玛莎·哈比森(Martha Harbison)是该系列产品的创建者和策展人,本月,她因提高效率到更高的标准而受到特别赞扬。她和她的作家设法在仅仅四分之一的页面中解释了如何将皮肤细胞转变为干细胞!

著录项

  • 来源
    《Popular Science》 |2008年第4期|6|共1页
  • 作者

    MARK JANNOT;

  • 作者单位
  • 收录信息 美国《科学引文索引》(SCI);美国《工程索引》(EI);美国《生物学医学文摘》(MEDLINE);美国《化学文摘》(CA);
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

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