Partnering On Sustainability

摘要

For anyone whose perception of the Environmental Defense Fund (EDF), or environmental activism in general, was forged in the heat of the 1970-era environmental battles, it's time for another look. In 1990, EDF's president Fred Krupp met with McDonald's president Ed Resni in what eventually would create a model for EDF's corporate partnerships. The spark that fueled the meeting was McDonald's polystyrene clamshell food container, which the company replaced with paper-based wrapping.