Municipal Gas Utilities Focus On Price Impacts and Marketing Strategy

摘要

Pricing concerns should be no surprise because the municipal utilities are in the unenviable position of passing on the price for natural gas they are forced to pay as a result of the relatively little leverage they command in their market areas. But their customers also happen to be the owners of the municipal gas system. This means the local gas manager is often called on to explain the gas price that shows up on the captive customer's bill to neighbors, taxpayers, mayors, city councils and even governors.