Summer releases kick-start box office and studio activity

摘要

In the midst of the COVID-19 pandemic, and with a box office in flux because of social distancing measures and experimental distribution strategies, analyzing studio market shares is less of a pointer to movie success than normal. However, as of July 27, 2021, the five major US studios accounted for 83.3% of the market, a figure that compares to 79.4% in 2020. The levels of box office are far from those in the pre-pandemic world, but as summer releases begin to appear in the market, it is clear that the monthly earnings are rising.