Interpreting the graphs

摘要

You'll find the following graphs in the various write-ups: Users' Choice Club: This is the main graph, which indicates the overall brand perception for each brand. The score for this has been calculated by making the top scorer as 100 and the others relative to it. This clearly indicates where each brand stands as compared to the winner.rnBrand strength by industry: This is meant to help you understand the strength of each brand across the eight industries we covered this time. Once again, for each industry, the top brand is taken as 100 and the others are scored relative to it. It's exactly the same as the main Users' Choice club graph, withrnthe difference that it's been done for each industry. We noticed that by and large, the winning brand had the strongest brand perception across most industries.