Localizing Search Like Never Before

摘要

We talked to Prasad Ram, R&D Head, Google India to explore Google India's research on plans of integrating voice responses, 'desi'search suggestions and more as part of their upcoming search offerings for Indian users. Google's philosophy of'browser is the client' and not just an application to search the Internet has resulted in a lot of ideas specifically targeted which will mold into specific product offerings to be made available to Net users here. These include tools like Map Maker, which allow users to 'mark' places on extremely localized maps, which can be shared with the entire community of users. This is aimed at tackling an issue exclusive to the Indian context that locations are highly populated and each area has certain specialties that can never be determined and put down for use on the Internet. Add to this the fact that Indian users trust their community more in comparison to an electronic resource; Map Maker hopes to be a popular resource in the weeks to come.