Handling Privacy and Security Concerns with Big Data

摘要

Big Data and Analytics are a boon for gauging and improving customer experience but a bane for their privacy. Therefore, it's critical how well organisations self-regulate to avoid breach of privacy through their implementation These phrases have been coined and expressed by many leaders and visionaries. The similarities are endless. Much like how the crude has to be extracted, refined and converted into a product that will benefit the end consumer, data also goes through a similar lifecycle. The process of refining leads to pollution and can harm the same people who are benefiting from it. Similarly, data privacy violations and data security breaches will do more harm to the end users in proportion to the benefits leveraged from Big Data analytics.