SMEs Using Internet for Business Have 51 percent Higher Revenues: Snapdeal/KPMG Study

摘要

The market is observing a fresh trend where numerous SMEs are following the direction of E-commerce in order to build their business in the Indian market. They are utilizing the Internet not only as a marketing tool, but also to observe the demand for their products in the market. They are seeing e-commerce as a new-fangled tool to craft fresh models of business. Therefore, e-commerce organizations must ensure that they work in partnership and lessen the barriers to doing business for these SMEs so as to facilitate espousal of e-commerce. Snapdeal, the popular e-commerce platform recently, along with KPMG conducted a comprehensive study to examine the macro-impact of e-commerce sector on growth of SMEs in India and identify remaining gaps in the eco system needed to be plugged to facilitate adoption of e-commerce by SMEs. Here are the key findings of the survey.