Qlik Insights

摘要

HDFC Life celebrated a decade of excellence in business in the year 2010. But the year was a year to forget for the life insurance industry in India. The industry was just recovering and limping back, after the global melt down which hit the world. This industry saw a lot of uncertainty in the market, largely due to the spate of regulations released by the Insurance Regulatory and Development Authority of India (IRDA), especially, its amendment of the unit linked guidelines and the release of regulations related to the treatment of discontinued unit linked policies. There was no scope for sub-optimal performance and lower efficiency. While the industry faced challenges, HDFC Life had their own share of internal challenges as far as information management was concerned. For instance, CSAT scores heading for a low, the cost of operations headed steeply northward, existing infrastruc- ture could not respond fast enough to challenges, the cost of information & time to information was high, the risk of "silos" proliferation was there. In addition, at the operational level there was limited scope to gain perspective of the big picture and to analyze data to impact business processes. The top management needed to know something which was unknown rather than simple facts which only confirmed the gut. The sales fraternity was confused with either too much of raw data or no data at all. The strategy group demanded information which would aid to sense change, adjust, and take advantage of unexpected opportunities.