MOBILE COMMERCE'S ROLE IN INDIA'S DIGITAL TRANSFORMATION

摘要

The 21 st century is the time for digital commerce to flourish with ever transforming market and demands for a more seamless experience, companies are finding new innovative ways to sell their products. Digitalization has slowly replaced other means of communication, with the advent of Facebook and other social networking websites. You get to cover a large base in a lesser time. For startups and young companies having limited capital to spend on marketing, digital marketing is the only money saving method to get their message across large consumer base, in half the time. Unlike traditional media, with the right setup, it is easy to venture into digital. You can achieve a lot with nominal efforts here, which has levelled the un-even playing field between big and small companies i.e., there is no "big fish" there as companies of every size have a fair chance in minting gold.