Wegmans Food Markets is gaining a reputation for having one of the shrewdest private-label product strategies in retailing. The average store size is three times that of a typical supermarket. A typical Wegmans store stocks more than 70,000 products, including private-label, or own-brand products, which give the retailer a presence in dozens of categories. These products feature distinctive package design and quality components that deliver value in a store setting that has drawn comparisons to a European open-air market.
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