Shrink labels deliver flexibility for small-batch vodkas

摘要

Etched, clear-glass bottles are a staple in the vodka aisle, but other approaches to design are beginning to creep into the category. Carlos Guillem is one brand owner leading this trend by introducing one of the first glass vodka bottles decorated with a full-body shrink label for his DeLos Vodka.rnGuillem says the distinctive label perfectly complements his vodkas, which are handcrafted in small batches and packaged in 50-mL, 750-mL, and 1.75-L bottles. The label also provides the flexibility to quickly launch new sizes and flavors.