Contract packager sates retailers' thirst for water multipacks

摘要

Isbre Holding Corp., Montvale, NJ, successfully began an organized launch of Isbre bottled water in April 2006, opening sales outlets in metropolitan New York City and Philadelphia for individual bottles of its imported Norwegian water. But moving deeper into the American bottled water market was going to require 1- and 0.5-L multipacks to meet the demands of club stores and larger retailers.