Private-label packaging- a 'flight to value'

摘要

According to the Private Label Manufacturing Association, store brands now account for one of every five items sold in U.S. super-rnmarkets, drug chains, and mass merchandisers. They represent more than $83 billion of current business at retail and are achieving new levels of growth every year.rnIt's useful to explore what caused such growth and examine which initiatives have been most successful. Looking forward, what strategies are emerging now or will be used in the near future?