Turning the 'Channel' on counterfeiters

摘要

Channel IQ (www.channeliq.com) is in electronics, appliances, automotive parts, apparel, and is expanding in Pharmaceuticals and nutra-ceuticals, working with many of the biggest brands in those markets. Our customers are principally manufacturers, although we are seeing more distribution and retail clients that want the same data for different reasons, ultimately, everyone is trying to gain better visibility and control in order to gain pricing information and competitive advantages and channel control, especially with respect to online retail endpoints. For a distributor, they can spot gray market sales and learn where they may have sold to somebody to whom they weren't supposed to sell a product. They can also maintain their competitive stature by adjusting their own sale prices if they are able to. They are able to acquire more customers because we can bring back all of those retailers and show them who is selling like products. On the other side, manufacturers are typically trying to keep pricing in line with the market and making sure that their genuine products are making it through the right dealers to the right customers.