Pacific expects redesign to bring a 'higher basket ring'

摘要

In the nine years since organic and natural foods company Pacific Natural Foods, Tualatin, OR, updated its logo, package graphics for its liquid cartons of soup broth and non-dairy beverages had taken on a piecemeal appearance—with inconsistent colors, typography, and logo treatment. "Things had been evolving and changing in small ways over the years, and we were looking to modernize the brand and have a consistent look across all product lines," says Pacific's marketing communications manager Jennifer Herrick.