Milwaukee Brewers, S.C. Johnson, Model Circular Economy

摘要

As pitchers and catchers report for spring training and opening day is around the corner, I heard about a unique partnership between Major League Baseball's Milwaukee Brewers and S.C. Johnson, the Racine, Wis.-based maker of cleaning supplies and other household chemicals. The two have teamed up on a project that models for consumers what a circular economy might look like, and does so in a tangible, easy-to-visualize way. One of the biggest sources of waste at the ballpark is the simple PET beer cup. And with the ballclub being appropriately named the Brewers, and the city being beer-loving Milwaukee, those cups can add up over a season—to the tune of 1.3 million cups in 2019.