Nomadic's Kefir package design conveys Middle East influence

摘要

Standing out in an increasingly competitive fermented drinks market is becoming more important. To help strengthen the position of its newly launched range of Kefir-brand drinks, Donegal, Ireland-based Nomadic Dairy worked with multi-disciplinary design studio Carter Wong. The London-based design firm enlists colorful and authentic illustrations of the Caucasus Mountains-where kefir is said to originate from-helping the lemon, raspberry, and natural varieties gain shelf appeal and brand recognition. The company's online "story" suggests its beginnings trace back to the Middle East, and includes Asian influences, even though the company is based in Donegal, Ireland.