APP dropped by toy firm Mattel

摘要

Toy manufacturer Mattel has told its suppliers to stop buying cartonboard from Asia Pulp & Paper after a public campaign by Greenpeace accusing the paper firm's of destroying Indonesian rain forests. Greenpeace launched the high-profile campaign in early June, criticising Mattel for using board from Asia Pulp & Paper, which it accuses of destroying virgin rainforest in the country. In a publicity stunt, the pressure group hung a giant banner from the Mattel headquarters in California showing Ken saying: "Barbie: it's over. I don't date girls that are into deforestation." It repeated thestuntinLondon.