If you are asked to describe technology at the dawn of the 21st century, there is a good chance the word "digital" will crop up in the conversation. Visit any print exhibition and you will be faced with a wealth of digital options - this year's Drupa show in Diisseldorf was no exception. In packaging, labels have been the trailblazer for digital printing and it seems a good fit on a number of levels. But what are the limitations with the technology and is it changing the sector in a way that's unsustainable?
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