Kleenex pack size reduced by a third

摘要

Kleenex is reducing the size of its cartonboard boxes by a third while retaining the same number and size of tissues.Air has been taken out of the packs with the tissues compressed. The brand's Original Balsam, Balsam Fresh, Ultra Soft and Anti-Viral ranges are dropping from 69mm high to 46mm, while its Compact Mansize packs will be half the length of the original formats. The new packs have rolled out to Morrison's and Tesco with other retailers stocking the boxes, which have a larger opening, later in the summer.