Packkeyto76% of purchases

摘要

The portion of shopping decisions made in-store has hit an all-time high, with shoppers using non-cash payment methods to make impulse purchases, according to a new study.The 2012 Shopper Engagement Study found that shoppers are basing 76% of their choices on attractive packaging and appearance.Results revealed that even those who go shopping with the intention of sticking to a list cannot resist the temptation of good branding.