Fruit-shaped, Colored Cap Juices Up The Oj At Tropicana

摘要

Tropicana Products, a div. of PepsiCo., Inc., New York, has redesigned the gabletop carton for its Pure Premium orange juice brand, as part of an integrated marketing/ advertising campaign, with new graphics and a proprietary, orange-colored spout-cap that's shaped like a half-orange. The change was made to provide a visual sign of the brand's natural, healthful benefits, the company says.