Mascara lashes out with bold graphics

摘要

Boots has launched its 17 Blow Out mascara in a bright, striking pack, developed in partnership with cosmetic packaging firm Quadpack. The tube and messaging are intended to bring across the product's bold characteristics and volumizing capabilities. The pack's look, aimed at the teen market, features straight, solid lines, a chunky body and vibrant, youthful colors. The black master-batched bottle features three silk screen colors: white, yellow and magenta.