Identifying packaging needs of Baby Boomers

摘要

It may be difficult to imagine, but an estimated 10,000 Baby Boomers are celebrating their 65th birthday each day, according to data from the Pew Research Center. This trend is expected to continue for the next 18 years or so. Other recent studies project that 20 percent of the U.S. population will be over the age of 65 by 2030. This segment will include about 80 million people by the year 2050.