Earlier this year, Packaging Digest interviewed Jim Hanna, director, environmental impact, Starbucks Coffee Co. One of Hanna's main points was that packaging gets a lot of attention from a sustainability point of view because it's most visible to consumers. But packaging is often a small part of a company's total environmental impact compared to other things, such as product manufacturing/processing. To get some ideas on how to address this, we added this open-ended question to our 2013 survey: "How can companies communicate their broader sustainable strategy to customers without making it seem like they are trying to deceitfully divert attention away from packaging?"
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