Building a package design architecture that holds up

摘要

Architecturally unique buildings become landmarks. Think NYC's Chrysler Building. Chicago's Willis Tower (the former Sears Tower). I.M. Pei's pyramid in the courtyard of the Louvre in Paris. Design architecture doesn't exist for its own sake, though. If it isn't functional, there's little reason for it-aesthetically pleasing or not. Architecture doesn't only apply to buildings. It applies to packaging, too. While it isn't necessary for every brand, many do use package design architecture. In some cases, it's obvious; in others, less so.