Packaging experts across the consumer packaged goods industry are rapidly trying to get up to speed on the concept of retail-ready packaging (RRP) and what it means for their business. RRP began appearing in western Europe about a decade ago, where it is commonly used by retailers and continues to evolve.Over the last five years or so, European-based retailers have "exported" the concept of RRP to other regions of the globe, including Australia and parts of Asia and South America. Most recently, a handful of retailers in Canada and the U.S. have started to slowly implement RRP solutions on their shelves.
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