Toy stacks up with flexible packaging

摘要

Building-block toys and sets from LEGO, one of the globe's most popular plaything brands, have tended toward paperboard cartons and reusable plastic tubs. For the company's new Hero Factory action-focused toys, it went in a different, creative direction.LEGO opted for flexible pouches, produced by Sonoco Flexibles. Features of the packaging include a recloseable opening, light weight and high-impact graphics, which assists in stand-out shelf presence.