When start-up company EcoSierra, Madison, WI, enlisted MaxPax LLC as its contract packager, it got much more than outsourced production for its cleaning products. As part of its newfound relationship, EcoSierra was soon presented with a patent-pending invention for a new kind of pouch that the brand owner quickly embraced: The Squeasy Pouch. That flexible package was fundamental to the June 2014 launch of EcoSierra's line of five ready-to-spray cleaners in 24-oz PET bottles. Attached to the bottle neck, the Squeasy Pouch contains 3-oz of concentrated cleaner, providing consumers an additional 24-oz of product when they add the contents to water and dilute to volume. Effectively totaling 48-oz of product, the cleaners sell online for $4.49 per bottle and pouch combination. The products are sold through small stores including coops in the southern Wisconsin region, though most of its sales are online.
展开▼
