Makeover of the Month: Ben & Jerry's integrates flavor tower motif into packaging

摘要

The iconic ice cream brand Ben & Jerry's recently underwent a brand transformation with its packaging to increase clarification among its premium ingredients without losing the personality commonly associated with the "cool" brand-represented by its whimsical flavor combos. The end result? A more unified messaging that helps create a more consistent and upscale look across all packaging, otherwise known as the "flavor tower" motif. The company enlisted the help of Pearlfisher New York to reinvent its portfolio.