Lament loss of microwavable syrup bottle

摘要

Here's a tip: Don't take a package away from your customers that they love. For 20 years, consumers enjoyed the convenience and luxury of being able to quickly heat up their Hungry Jack syrup in the microwave-thanks to ingenuity in packaging. But earlier this year, brand owner J.M. Smucker replaced the squat container with a tall bottle similar to all the other ones out there. Frustrated Facebook fans were quick to speak up about the change; and the fervent complaints continue. Lane Crouch posted this on the Hungry Jack Facebook page two days ago (on Nov. 4): "All breakfast syrup tastes the same. I used Hungry Jack only because of the bottle. I could easily tell when it was hot, and didn't have to dirty another container to heat the syrup. Now I can't do that, because you chose to change the bottle. I haven't seen a single person on the Internet who approves of this. I stopped using Hungry Jack syrup when the bottle was changed, and switched to Aunt Jemima. Getting me, and a lot of other people, back is easy: just go back to the old bottle. I don't believe for a second that consumer preference caused you to change it."