DNA technology makes a mark in brand protection

摘要

Brand protection is a concern for brand owners who have seen the equity of their own products and those of other brand owners undermined by the high-growth business of counterfeiting. One of the more fascinating forensic technologies used in this arena is that of deoxyribonucleic acid-based marking and authentication, the official name for a material familiar universally as DNA, which is a molecule that encodes the genetic data found in every living organism. One vendor, Applied DNA Sciences (ADNAS), uses plant DNA to create a unique marking and authentication system for product and package security.