Makeover of the Month: Mrs. Dash reduces PET container weight by 25%

摘要

During a recent packaging redesign, Mrs. Dash brand owner B&G Foods improved profits (by a double-digit percentage), cut its container weight by 25% and saved in excess of 200,000 pounds of PET resin per year. The company realized these results by adjusting the package's weight-bearing performance to optimize its top-load capacity. It was a seamless change, in one important respect. Marty Schoch, director of B&G Foods' global procurement, touts, "Despite a complete packaging overhaul, the bottle is not noticeably different to the consumer."