Soccer matches, baseball practice, car trips and other activities dominate the occasions when food snacks and single-serve beverages sold in multipacks are consumed. In our exclusive video series in partnership with Watch Me Think USA, we asked Americans to show us what snacks they regularly buy in multipacks and then tell us what they like about the packaging. Multipacks score well on convenience, price and freshness; but not so well when they contain product varieties or different flavors. Overwhelmingly, snacks in multipacks are eaten outside the home. One dad says, "Most of all, we use them when we're taking the kids to practice or taking the kids to a game or going over to a soccer game or a lesson-wherever the kids may be going."
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机译:足球比赛,棒球练习,汽车旅行和其他活动占主导地位,在这种情况下,人们消费了多包装出售的小吃和单份饮料。在与“ Watch Me Think USA”合作的独家视频系列中,我们要求美国人向我们展示他们经常以多包装方式购买哪些零食,然后告诉我们他们对包装的喜好。多功能包装在便利性,价格和新鲜度方面得分很高;但当它们包含产品品种或不同口味时,效果却不佳。绝大多数情况下,多包装的零食在屋外用餐。一位父亲说:“最重要的是,当我们带孩子去练习,带孩子去比赛,去足球比赛或上课时,我们会使用它们,无论孩子去哪里。”
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