Softlips puckers up with innovative cube packaging

摘要

The leading lip care company, Softlips, has recently launched a new cube-shaped package for its lip balm. The sleek, modern package is dome-shaped and made from clear plastic (resembling an ice cube) and is easy to apply-just lift up the square lid. Voila! Katherine Tocheff, director of marketing and innovation, Softlips, tells Packaging Digest, "Softlips has been the leader in lip balm for women since its inception in 1992, when we launched the slim stick. We are always looking to surprise and delight our consumer and we know women are always looking for innovative beauty products. As the first brand to create lip balms specifically for women, we are once again giving women what they want with one lip balm that delivers five-in-one lip care benefits and unique, colorful, cube shaped packaging."