In this mobile device-enabled era of Instagraming, snapchatting, texting, tweeting and periscoping, it's often more surprising when an event, thought, idea or experience isn't captured and posted online than when it is. Consumers armed with anything from a basic smartphone to a portable GoPro to broadcast-quality video cameras are supplying the world with digital content that not only entertains, but in some instances informs, educates and, now, even influences purchasing decisions. Following closely on the heels of the YouTube sensation of "haul videos"-where shoppers shared the booty of their retail treasure hunts with anyone willing to watch-brands, retailers and packaging converters are now the target of "unboxing" videos. The unboxing phenomenon is unfolding literally as we watch, sometimes in collective amazement and sometimes with a shared horror.
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