If you're a package printer, you need to be keeping an eye on brand protection tech-nologies. Slowly but surely, brand owners are realizing how important protecting their brands has become. Some discover this after they've suffered loss of revenue after a counterfeiter compromises the in-tegrity of the brand. Others have taken more proactive approaches. Whatever route the brand owner follows to securing its brand, package printers will be a big part of the brand's protection strategy.
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