Uniform Packaging Design for Juice Brands

摘要

The Coca-Cola Company has unveiled a new visual identity for key brands in the its family of juice beverages. The uniform packaging design, to be implemented across multiple brands and products worldwide, is part of the company's comprehensive, strategic effort to expand its global leadership position in the juice category.rnReflecting the historic logo and color scheme of Minute Maid, the leading brand in the Company's juice portfolio, the redesigned packaging reportedly brings a cohesive, unified look and feel to the Company's global juice brand lineup. The modernized design is intended to build on elements of the Minute Maid visual identity, including the black rectangle and white logotype lettering while adding a green horizon mark, refreshing fruit photography, and natural imagery to underscore the juice brands as a source of delicious fruit.