According to market studies by AWA Alexander Watson Associates the worldwide market share for pressure-sensitive labeling technology is 40 percent. This is a big number. What is also a big number is how much material in a standard pressure-sensitive label construction is waste-more than 50 percent (including matrix and release liner waste). Pressure-sensitive labeling technology has many advantages and has a huge installed base of label application equipment, but its waste profile could be viewed as a longer term Achilles Heel. This is especially true in light of the focus on sustainability, measured in many corners by packaging scorecards that quantify the entire value chain, including disposal (landfill) issues.
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机译：根据AWA Alexander Watson Associates的市场研究，压敏标签技术的全球市场份额为40％。这是一个很大的数字。还有一个很大的数字是，标准压敏标签构造中有多少材料浪费超过50％（包括基质和离型纸浪费）。压敏贴标技术具有许多优点，并且在贴标设备上拥有庞大的安装基础，但其废物状况可被视为长期的致命弱点。考虑到对可持续性的关注，这一点尤其正确，在很多方面都通过包装记分卡来量化，这些记分卡量化了整个价值链，包括处置（填埋）问题。
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