Perhaps the coolest thing about the business of printing packaging is that you may be able to see your work in action when you go into a store or receive an order from some amorphous online retailer. The three Ps of packaging always apply, Protection, Portability and Promotion. Mapped onto the latter is Presentment, which wraps tightly to the brand. Take for example a folding carton containing a bottle of Patron silver tequila. It stands out on the shelf in bright green splendor, the bottle within depicted on two sides of the box, a logo embossed and knocked out in black on two others.
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