If you've walked through the aisles of almost any brick and mortar retailer, you may have noticed an increasing amount of retail ready packaging (RRP). RRP refers to secondary packaging, often made of paperboard, that serves as both a shipping container and a way to display items on shelf. As more club and deep discount stores begin to materialize, RRP will continue to be a growing segment of the packaging market. In fact, the executive summary of Retail Ready Packaging, the 2016 report from The Freedonia Group, forecasts that RRP will "increase 5.2% annually to $6.2 billion in 2020, outpacing the overall packaging market average," making RRP a necessary consideration for converters looking to expand business and initiate steady growth. Although research shows that RRP is a growing segment of the market, it's not always obvious how the benefits are driving the trend.
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机译：如果您走过几乎所有实体零售商的过道，您可能已经注意到零售就绪包装（RRP）的数量在增加。 RRP是指通常由纸板制成的辅助包装，既可以用作运输容器，又可以在货架上展示物品。随着越来越多的俱乐部和折扣店开始出现，RRP将继续成为包装市场中不断增长的部分。实际上，Freedonia Group 2016年的报告《零售包装的执行摘要》预测，RRP将会“每年增长5.2％，到2020年达到62亿美元，超过整个包装市场的平均水平”，这使RRP成为寻求转炉产品的必要考虑因素。扩大业务并启动稳定增长。尽管研究表明RRP是市场的增长部分，但收益如何驱动趋势并不总是很明显。
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