Personal innovativeness, social influences and adoption of wireless Internet services via mobile technology

摘要

To investigate the nomological relationship among social influences, personal innovativeness, perceived usefulness, perceived ease of use, and intention to adopt Wireless Internet Mobile Technology (WIMT). The focus on the present paper is on the adoption of the Wireless Internet Mobile Technology (WIMT). Mobile technology has entered into mobile commerce, such as mobile data servcies, communication services, web information services, database service, entertainment and commercial transactions. Adoption of WIMT involves not only perceived usefulness and perceived ease of use, but also several other factors in different stages of adoption. The introductory section of the paper outlines the various WIMT technologies and the behavioral and psychological factors of technology adoption. In Section 2, the theoretical framework on technology adoption is discussed. On the basis of various theoretical models, two other factors, namely, social influences and personal innovativeness, besides the perceived usefulness and perceived ease of use of the Technology Adoption Model (TAM) for WIMT adoption have been identified. Social influences and personal innovativeness are assumed to have positive effect on perceived usefulness and perceived ease of use.