Global Trends in Skin Care and How the Facial Wipe Market is Evolving

摘要

Consumer wipes can offer a range of functional benefits in skin care beyond makeup removal and moisturization. By thinking "outside the box," wipes producers can respond to evolving facial care trends such as age management and protection from environmental aggressors to create the next generation of facial wipes. And, the market is wide open for growth in new areas. Data from Canadean Consumer Market Data Analytics 2015 shows the global skin care market has been growing steadily for many years and is still the fastest growing segment in personal care. The compound annual growth rate (CAGR) from 2000 through 2019 is estimated to be 5.2%. Facial care is, by far, the largest segment within skin care. While the global skin care market currently grows at around 6%, the facial cleansing wipe market is booming, with about 10% projected annual growth over the next several years.