DO ONE THING WELL

摘要

Many times I've seen a design brief on a new website project and it calls for three or four different calls to action and has five or six different audience profiles. It is a constant struggle to work with all the stakeholders to narrow down that focus, but it is always a battle worth fighting. Any sort of marketing or messaging can only really do one thing well. If you try to make everyone happy, then you will most likely wind up making no one happy - or worse, you won't create any conversions or sell any products.